[PDF.22jm] Electronic Media: An Introduction (B&B Journalism)

Electronic Media: An Introduction (B&B Journalism)

[PDF.fm43] Electronic Media: An Introduction (B&B Journalism)

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 | #151173 in Books |  McGraw-Hill Humanities/Social Sciences/Languages |  2012-09-13 | Original language:English | PDF # 1 |  9.10 x.70 x7.50l,1.45 | File type: PDF | 464 pages

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||2 of 2 people found the following review helpful.| Decent overview riddled with technical errors|By D. Chien|The overall coverage of each aspect of the electronic media field is good - history, marketing, outlets, etc.
For an overview for those not familiar with the interrelated aspects involved, it's a good way to get up to speed.
That said, if you've taken marketing, computer history/science, film making, etc., the|About the Author|Lynne Schafer Gross is presently a Professor in the Department of Radio-TV-Film at California State University, Fullerton. She has written ten other textbooks and hundreds of magazine articles. In 1999 she was the recipient of the Frank Stanto

Electronic Media: An Introduction provides students the essentials for interacting with electronic media whether they plan to become media producers or shrewd media consumers. The text discusses the most current media forms and the functions of those forms as they relate to advertising, promotional, regulatory, ethical and global issues. Students will explore types of media careers and learn how to obtain those jobs by developing networking and interviewing skills...

You easily download any file type for your gadget.Electronic Media: An Introduction (B&B Journalism)   |  Lynne Schafer Gross. A good, fresh read, highly recommended.

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