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Evaluating Military Advertising and Recruiting: Theory and Methodology
National Research Council, Division of Behavioral and Social Sciences and Education, Cognitive, and Sensory Sciences Board on Behavioral, Committee on the Youth Population and Military Recruitment -- Phase II
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Evaluating Military Advertising and National Research Council, Division of Behavioral and Social Sciences and Education, Cognitive, and Sensory Sciences Board on Behavioral, Committee on the Youth Population and Military Recruitment -- Phase II epub Evaluating Military Advertising and National Research Council, Division of Behavioral and Social Sciences and Education, Cognitive, and Sensory Sciences Board on Behavioral, Committee on the Youth Population and Military Recruitment -- Phase II pdf download Evaluating Military Advertising and National Research Council, Division of Behavioral and Social Sciences and Education, Cognitive, and Sensory Sciences Board on Behavioral, Committee on the Youth Population and Military Recruitment -- Phase II pdf file Evaluating Military Advertising and National Research Council, Division of Behavioral and Social Sciences and Education, Cognitive, and Sensory Sciences Board on Behavioral, Committee on the Youth Population and Military Recruitment -- Phase II audiobook Evaluating Military Advertising and National Research Council, Division of Behavioral and Social Sciences and Education, Cognitive, and Sensory Sciences Board on Behavioral, Committee on the Youth Population and Military Recruitment -- Phase II book review Evaluating Military Advertising and National Research Council, Division of Behavioral and Social Sciences and Education, Cognitive, and Sensory Sciences Board on Behavioral, Committee on the Youth Population and Military Recruitment -- Phase II summary
| #6167192 in Books | 2004-04-15 | Original language:English | PDF # 1 | 9.00 x6.25 x.60l,1.00 | File type: PDF | 208 pages||About the Author|Paul R. Sackett and Anne S. Mavor, Editors, Committee on the Youth Population and Military Recruitment -- Phase II, National Research Council
It is anticipated that in the coming decade the Department of Defense (DoD) will field and test new advertising and recruiting initiatives designed to improve the recruiting outlook. The DoD needs a comprehensive research and evaluation strategy based on sound research principles that will ensure valid, reliable, and relevant results to discover the most promising policies. The primary objective of this book is to help the DoD improve its research on advertising and r...
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