[PDF.90gt] Imagining Consumers: Design and Innovation from Wedgwood to Corning (Studies in Industry and Society)

Imagining Consumers: Design and Innovation from Wedgwood to Corning (Studies in Industry and Society)

[PDF.pq61] Imagining Consumers: Design and Innovation from Wedgwood to Corning (Studies in Industry and Society)

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 | #801256 in Books |  The Johns Hopkins University Press |  1999-12-17 | Ingredients: Example Ingredients | Original language:English | PDF # 1 |  9.25 x1.25 x6.13l,1.88 | File type: PDF | 408 pages

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|| ||A truly fine work that takes business history into the broader field of cultural history... Imagining Consumers changes the narrative of consumer society in the United States. New studies will have to incorporate its conclusions. (Vicki Howard Amer

Imagining Consumers tells for the first time the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of the working- and middle-class women who made up more than eighty percent of those buying mass-manufactured goods by the 1920s.

Based on extensive research in untapped corporate archives, Imagining ...

You can specify the type of files you want, for your device.Imagining Consumers: Design and Innovation from Wedgwood to Corning (Studies in Industry and Society)   |  Regina Lee Blaszczyk. A good, fresh read, highly recommended.

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