[PDF.67cx] Teaming a Product and a Global Market: A Canadian Marconi Company Success Story (Library of Flight)
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Teaming a Product and a Global Market: A Canadian Marconi Company Success Story (Library of Flight)
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| #6533149 in Books | AIAA | 1997-01-01 | Original language:English | PDF # 1 | 9.94 x.56 x6.48l,1.04 | File type: PDF | 254 pages | ||About the Author|Mr. Gibbs began his career with the Marconi Company of England as an engineering apprentice. After the apprenticeship, he represented Marconi at the Boeing Commercial Airplane Company in Seattle. In 1972, he transferred to the Canadian Marconi C
This volume describes how one company broke into the global commercial market and became an industry leader. Beginning with a single product and building on each subsequent success, Canadian Marconi Company was able to successfully launch other products against incredible odds in a very competitive, high technology marketplace. Spanning a 20-year period, the book details Marconi's transition from being primarily a military supplier to becoming a larger, commercial force....
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