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The Radio Station, 4th Edition
Michael C Keith
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| #7792469 in Books | 1996-10-10 | Original language:English | PDF # 1 | 10.25 x8.25 x.75l, | File type: PDF | 322 pages||0 of 0 people found the following review helpful.| Superb overview of the radio business!|By Chris A. Kantack|Though I'm not directly involved in the business of radio, I found this book to be quite interesting. Indeed this book is downright inspirational! I especially enjoyed the chapter on Sales (selling airtime) even though, prior to reading this book, I had little interest in sales of any kind. Many other topics (station||excellent illustrations
"After spending 20 years in radio, this is the best book I have ever come across on broadcasting. Unquestionably, this writer knows the business inside-out. A wonderful job!" -John J. Pietro, Worc
Ten years after its original publication, The Radio Station, now in its fourth edition, is considered the standard work on this audio medium. It remains a concise and candid guide to the internal workings of radio stations and the radio industry. A comprehensive blueprint, this book details the functions performed successfully within every well-run station. Not only will readers understand how each job is best performed, they will know how it meshes with those of the res...
You easily download any file type for your gadget.The Radio Station, 4th Edition | Michael C Keith. A good, fresh read, highly recommended.
